October Sales and Service Excellence Magazine.
Right now, your prospects are reading about your products and services on blogs and in forums. They’re scanning YouTube videos for information about what they want to buy; they are ignoring the text on your website. While you are creating marketing materials you feel certain will close the sale, your prospects are searching out opinions on Facebook, viewing your LinkedIn profile and asking their colleagues to stack rank you with the competition. This is the new world of “social selling”. Are you ready?
Read the full article (page 16 in the PDF) and many more great business articles in the October edition. Just click on the link and enjoy! Publication is compliments of Ken Shelton, Editor/CEO of Leadership Excellence.
August 24. Small Business Daily: The Art of Engaging Your Prospect.
So beyond posting a profile on LinkedIn, Twitter and Facebook, how do you actually go about creating a lead generation, customer engagement strategy that quickly helps you achieve your objectives? What steps do you follow to help you pave the way for a smooth connection when the time is right? Read about a 5-step model to help you do just that.
August 9. Small Business Daily: Social Lead Generation 101.
As you transition some of your sales prospecting and lead generation activities over to the use of social sites, the principle when communicating in the online world is much the same as meeting someone face-to-face. Create opportunities for connection and visibility without direct selling approaches. You want to get your potential buyers engaged in a conversation with you, and you do that at the right time, in the right way, the right place and without talking about yourself. Read the post.